Ralph Lauren: The American Friend
Elegance, timelessness, elegance: the famous designer from across the Atlantic emphasizes his values also in high-end watches.
“Like all my creations, my watches must have character and reflect a timeless sense of style and luxury. Together with them, I try to express my lifestyle in all its originality., Ralph Lauren explains. At the beginning of the real lifestyle universe, he built an empire whose story could be the script of a good Hollywood movie.
Born in the Bronx, the son of Russian Ashkenazi Jewish immigrants, he dreamed of playing basketball. Instead of a sports career, young Ralph Lifschitz became a stylist in 1967, releasing ties, then polo shirts. Over the years, his vision of aesthetics has proven itself through ready-to-wear, decor, furniture and fragrance collections. Ralph Lauren has become synonymous with New York bourgeois chic, laced with American-style luxury and western references that we hail from.
In 2008, he started conquering watchmaking, wanting to bet on quality and know-how once again. Although a fashion legend, Ralph Lauren refuses to give his name to “fashion watches” and chooses to enter the great door of time measurement, joining the powerful Richemont group (Cartier, Piaget, IWC, Jaeger-LeCoultre, Vacheron Constantin, etc.). ).
His first collection will also be displayed at the famous SIHH, Geneva International Fine Watchmaking Fair, which has become the “Watches & Wonders” show. His approach is both simple and effective: he combines the subtle movements of Swiss manufacturers with his brand’s most iconic sources of inspiration.
Equestrian elegance inspired the stirrup-shaped watch, now all-black and fastened with a chain or calf leather, reminiscent of a rider’s saddle. The new automatic chronograph version is equipped with a caliber specially created by watchmaker ValFleurier (MHVF).
Owned by the Richemont group, the company also supplied the chronograph movement for Ralph Lauren’s Automotive line, born out of his love for his vintage car collection and in particular the 1938 Bugatti Atlantic.Perhaps it is the most beautiful car in the world. You can admire its beauty for hours without getting tired », – says the driver. Conclusion: The amboyne burl bezel of the Automotive Chronograph evokes the dashboard of this car, which is as rare as it is elegant.
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When it comes to Ralph Lauren references, the Polo Vintage 67 in aged and patinated stainless steel reflects the designer’s passion for watches from the 1920s and early 1930s. In a classic style, it incorporates an onion crown and a Manual winding caliber. Production of La Joux-Perret.
But the latest presentation is the 867 collection, which reinterprets Art Deco elegance for the modern man. The quartet of pure timepieces comes in a square shape in sterling silver or 18-karat rose gold. Beneath white lacquered dials marked with Roman and Arabic numerals beats an extra-thin hand-wound caliber commissioned by Piaget, a specialist in ultra-thin watchmaking.
Ralph Lauren store
1000 52 boulevard de Waterloo in Brussels
02 511 82 08 – www.ralphlauren.fr
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