Mercedes-Benz Vans starts 2023 with confidence

During 2022, Mercedes-Benz Vans registered 19,072 new utility vehicle registrations in France, a decrease of 16.7%. The star brand says it is confident for the 2023 financial year by focusing on three areas: premium aspect, electric and figital.

Market entry of the new Citan and its derivative T-Class increased by 35% compared to 2021, resulting in 2,045 registrations. © Mercedes-Benz

Like other manufacturers, Mercedes-Benz vans were affected by the semiconductor shortage and logistics crisis. Thus, in 2022, the LCV branch of the star brand registered 19,072 new utility vehicles in France, decreasing by 16.7%.

The German manufacturer did a little better than some of its competitors in France. It rose to the third place in the ranking of light utility importers in the area. Furthermore, with 348,075 registered LCVs worldwide, Mercedes-Benz Vans is outperforming the market despite a 19.5% decline in activity.

France becomes the fifth largest market in the world for the SUV branch of the Stuttgart brand, after Germany, the United States, China and the United Kingdom. Market entry of the new Citan and its derivative T-Class increased by 35% compared to 2021, resulting in 2,045 registrations.

Mercedes-Benz Vans has gained a point in the market thanks to this performance. Between 2019 and 2022, the latter dropped from 4.9% to 5.5%.

Also read: Mercedes-Benz Vans: David Perdomo Hollatz travels from France to Europe and Germany

On the other hand, in the S2 segment, the star brand shows a 6% drop for the Vito and its Tourer, V-Class and Marco Polo versions. In France, the brand has registered 8,613 vans in this range. However, this decline should still be put into perspective, as its registrations in the entire segment have fallen by half of the market.

With 9,518 registrations in France in 2022, the Sprinter takes delivery challenges, down 21% compared to 2021. However, the model for Mercedes-Benz accounts for 54% of French registrations. Worldwide, the Sprinter is the star brand’s best-selling utility vehicle.

Focus is on electrification of its range

In 2022, Mercedes-Benz minibuses passed the 1,000 electric SUV mark sold in France. Compared to 868 units in 2021, this is a 16% increase. With 515 registrations in 2022, the eSprinter is the first in its segment.

The battery-powered version of the V-Class, the EQT, did the same in the passenger category with 198 deliveries. Mercedes-Benz Vans’ electric LCV range accounts for 4% of the total mix.

Electricity registration expected to see strong growth in 2023 David Perdomo Hollatt, Managing Director France is leaving Mercedes-Benz Vans. The brand thus plans to expand its range through long electric versions for the Citan and T-Class. In fact, the manufacturer intends to double its electric mix with fully electrified utilities for 2023.

In particular, the arrival of the eSprinter, which is planned for 2024, should be in the balance. The latter will be presented at the world premiere on February 8, 2023. Its marketing will begin in the US with an agreement in Europe. The eCitan and EQT, in turn, will go on sale in the second quarter of 2023.

Mercedes-Benz Vans goals for 2023

In 2022, the LCV branch of the German manufacturer achieved a turnover of 120 million euros and wants to do even better this year. Thus, its strategy for 2023 will be based on three main aspects: premium, electric and figital.

When it comes to the premium aspect, Mercedes-Benz Vans wants to focus on its image of solidity and reliability, relying on four pillars: brand image protection; customer orientation based on the skills of their own teams and unstoppable logistics; technology through, among other things, investments in new battery systems; and sustainability by allowing its parts to be recycled as much as possible.

For the production of its electric vans, Mercedes-Benz Vans intends to expand its production network with a new platform: the Van Electric Architecture (VAN EA). Thus, the latter will be located in the factory in Düsseldorf (Germany), Vitoria (Spain) and the future Polish factory in Jawor, dedicated exclusively to VAN EA.

Source: Mercedes-Benz Vans

For the figital aspect, it will now be possible to view the stocks online. “The next step will be to have a purchase and reservation. In addition, another project is planned to be implemented in the first quarter to switch from purchase to online sales.”, David Perdomo Hollatz explains. He adds: “In 2022, our vehicles will be 84% connected. The goal is to maximize the digital customer journey..”

The focus for the Mercedes-Benz Vans teams will be to continue to leverage our high values ​​and shape the future of electric transportation through the best customer experience in a digital world. France is certainly the country I will look to in my new role in the European region from February“, assures David Perdomo Hollatz. In the second quarter, Mercedes-Benz Vans will start selling online services.

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