Microsoft’s ambitious acquisition of Activision-Blizzard continues to be fraught with pitfalls. This time it is the European Commission that is threatening.
No doubt Microsoft has all the trouble in the world to achieve its goals because Bill Gates’ firm announced that it wants to buy Activision-Blizzard for $69 billion.. A hugely expensive and far-reaching maneuver that could turn the video game industry upside down (in the same way that Disney’s acquisition of Fox changed a lot for the movie world). Many barriers have risen and still stand in the face of such an attack.
In November 2022, the Federal Trade Commission (FTC) ruled against Microsoft’s takeover bid. In short, the American state thus did not approve of Activision-Blizzard’s takeover, which would provide the IT multinational with a huge advantage over all its competitors. armed with licenses such as World of Warcraft, Diabloalso and mainly) call of duty, It will be Microsoft a great competitor – perhaps too much. The consequences of this seizure have worried Great Britain and the European Union, and negotiations with them are not going well. Today, the European Commission is considering taking action against Microsoft.
you are not ready
genocide of the century
We learned this at the beginning of 2023 The British government has decided to deepen the investigation into the operation until next April. There is still time enough to stop the marriage of the two companies: if anyone opposes this union, let them speak now or be forever silent! It’s kind of an idea. So, Sony (Microsoft’s most obvious competitor) recently joined Google and NVIDIA in their concerns. Both companies would not be confident in the turn of events and thus would file a report with the FTC to prevent Microsoft.
Although some countries (such as Brazil) have already approved the operation, more and more the ball is in the balance with the Xbox maker. Along with American and British procedures, Europe is starting to show itself even more hostile. according to ReutersThe European Commission will not be able to reach a satisfactory agreement with Microsoft and may plan to object to this acquisition at the end of the period set by the UK investigation and under antitrust law.
Initiation of antitrust proceedings
Since 1890, antitrust laws have condemned unfair business competition. The Treaty on the Functioning of the European Union prohibits this practice (through Articles 101 and 102). Therefore, it has the right to oppose this merger if it considers the balance of the market to be threatened. However (and this is what Microsoft will maintain), nothing has been definitively announced yet. For all the fears expressed, the firm probably knows it faces a much more difficult negotiation than a real impasse.
The Xbox maker told Reuters: “We continue to work with the European Commission to resolve all of its issues. Our goal is to bring more games to as many people as possible, and this transaction will allow us to achieve that goal.”
So rest assured, because Microsoft doesn’t actually have monetary motives, but acts out of pure goodness for the human race. So it’s likely that once the FTC, CMA, and Europe realize the nobility of their work, things will be resolved immediately. Obviously, Microsoft will have to play it very hard. The stakes are high for a multinational company, so it will have to negotiate with all stakeholders and provide important assurances so that the green giant can win in the end.
Therefore, the pressure exerted by Europe, like other countries, has no concrete effect for the moment (except, perhaps, the stock market, which remains an important weapon to stop the negotiations). This is how the true judgment and final ax will fall Around April 11, the date when all countries and key players in the operation will unanimously (or not) approve the purchase.
“My wish is for everyone to have fun. Everyone’s happiness is my goal.”
If by then Microsoft can convince everyone of its very healthy intentions, Sony might start to really worry. The manufacturer Xbox has so far guaranteed this License call of duty it would stay on PlayStation for at least 10 years (which is a ridiculous amount of time by industry standards) but will still deliver a killing blow to his opponent.
As a reminder, Call of Duty: Modern Warfare II It is the best-selling game in the United States ( NDP) in 2022before Elden Ring. Now imagine those sales for Sony over the months. Yes, a game of Monopoly can go on for a very long time, but in the end there is only one winner.