Unlike generalists, luxury car brands are not experiencing a crisis

Luxury knows no crisis. This grim observation comes after the release of the results of the luxury car brands registered in 2022. Record sales have been achieved all over the world and they intend to continue this way in 2023.


Registrations at Porsche increased by 3% 309,884 cars were sold worldwide by the end of 2022. In Europe, the Stuttgart-based manufacturer delivered 62,685 vehicles in 2022, an increase of 7% compared to the previous year. In its home market excluding Germany, 29,512 customers bought new sports cars, an increase of 3% compared to 2021. In North America, Porsche delivered 79,260, which is in line with the previous year’s level. China recorded a 2% decline with 93,286 vehicles delivered to customers. The manufacturer justifies this with the effect of Covid. Finally, the Overseas and Emerging Markets sales region continues to grow positively with shipments up 13%. There, in 2022, 45,141 cars were handed over to customers.

As in previous years, SUVs will be the most sold in 2022: 95,604 Cayenne and 86,724 Macan. The Porsche 911 and the sporty Panamera recorded 40,410 (+5%) and 34,142 deliveries respectively. On the other hand, the electric Taycan shows a decrease of 16% with 34,801 units sold. “The decline was due to supply chain bottlenecks and limited component availability,” the brand admits.


Bentley Motors delivers 15 174 cars in the world in 2022. An achievement for a brand that has never crossed a 15,000-year uniform iconic streak. Therefore, this performance highlights a 4% increase in sales compared to those recorded in 2021 (14,659 units). The UK alone accounts for 10% of the manufacturer’s global volume. “In another year of uncertainty, the company has weathered significant headwinds and shown great resilience to achieve record sales for the third year in a row. This underscores our brand strength, operational excellence and strong global demand for the market and model.” Comment Adrian Hallmark, Chairman and CEO of Bentley Motors.

The Bentayga luxury SUV remains the best-selling model in the range, accounting for 42% of total sales. In addition, the Continental GT and GT Cabriolet accounted for almost a third (30%) of sales, and the Flying Spur accounted for 28% of total sales. It should be noted that two thirds of buyers in Great Britain preferred the hybrid version.


Growth for Lamborghini is repeated year after year. In fact, the company delivered 9233 new cars worldwide, a 10% increase over 2021 performance. Note that sales broke records in almost all major markets. The USA maintained its leading position with 2721 registrations (+10%), followed by mainland China, Hong Kong and Macau (1018 vehicles; +9%), Germany (808 units; +14%), Great Britain (650). cars; +15% and Japan (546 cars; +22%). Among the variants, the success of the Urus SUV is confirmed (5,367 units; +7%), followed by the Huracán (3,113 units; +20%) and the Aventador (753 units delivered).

“Our trend of growth and development continues, which shows that our direction is solid and our choices are correct. highlighted Stephan Winkelman, Chairman and CEO of Automobili Lamborghini. It is the product of well-defined collective assessments that can produce consistent and concrete results. We have been able to carefully and meticulously manage the unusual order intake by implementing a clear strategy with the main objective of maintaining controlled growth to preserve the exclusivity of our brand. 2023 will be a year of challenges and changes that we are always ready to face by surpassing ourselves.”

Rolls Royce

In 2022, Rolls-Royce achieved a record sales total 6021 cars, 8% increase compared to 2021 and 5586 units. This is the first time in its 118-year history that the company has surpassed 6,000 new car deliveries in a 12-month period. The Middle East is the brand’s first region. It is for this reason that he opened an office in Dubai last year. The Americas saw significant growth in 2022 and remains the largest region for Rolls-Royce, with almost all markets achieving higher sales than the previous year. China is the brand’s second largest sales region. Finally, despite serious geopolitical challenges affecting Europe, the region overall made progress in 2022 with record sales in a number of markets, including the UK and Germany. The Asia-Pacific region also achieved higher than ever sales.


Last year, Bugatti delivered 80 hyper sports Worldwide, including the 400th Bugatti Chiron. As Bugatti enters a new automotive era under the Bugatti Rimac banner, which celebrates its first anniversary today in 2022, and under the leadership of Mate Rimac, the brand will continue to outperform in the automotive market in 2023. hyper sports manufacturers. cars. “Bugatti will continue to offer the most advanced technologies, provides Friend Rimac. As the world evolves, Bugatti strives and will strive to be at the forefront of automotive performance, design and technology while offering the best in craftsmanship. Ettore Bugatti once said, ‘If it’s comparable, it’s no longer Bugatti’: this view of the brand is truer than ever today, and we can’t wait to express it even more in the second half of 2023.”

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