After choosing the United Arab Emirates for its first steps in the Middle East, the Bugatti W16 Mistral continues its journey through Riyadh. Before its official presentation at the Bugatti showroom, the inimitable roadster first visited the highest places in the capital of the Kingdom of Saudi Arabia.
During its stay in Saudi Arabia’s exciting capital, the W16 Mistral’s first stop is in the King Abdullah Financial District, where high-rise buildings have been built around an ancient river bed, now completely overgrown with vegetation. This urban landscape where the past meets the future perfectly embodies the philosophy of the W16 Mistral, where the interior, designed around black and yellow, pays homage to company founder Ettore Bugatti’s favorite colors. “shaped taillights are a reminder of the future of design according to Bugatti.
From the modern metropolis to the elegant landscape of the Ritz Carlton Riyadh, the W16 Mistral explored different aspects of the city. Contrasted with its green gardens populated by centuries-old olive trees from Lebanon, the hotel and its pink facades – reminiscent of grand Arabian residences – offer the perfect setting for the W16 Mistral with its timeless elegance. This roadster presents a completely new vision of Bugatti design, with a new horseshoe, a wider, deeper and three-dimensional grille, as well as a new C-line, here completely reinterpreted. For this roofless car, Bugatti’s signature line wraps around the side air intake and continues three-dimensionally across the top edge of the side windows and then over the windshield.
Named after the wind typical of the south of France, the Bugatti W16 Mistral and its 1,600 horsepower emblematic W16 quad-turbo engine represent the latest on-road appearance. Unbelievably modern and a tribute to the long line of Bugatti roadsters, it combines an unparalleled level of performance with an utterly timeless design.
For its final stop in the Kingdom’s capital, the W16 Mistral drove through the Bugatti showroom in the heart of one of the city’s most popular areas. One of the brand’s newest showrooms is managed by the SAMACO Automotive group, Bugatti’s official partner in Saudi Arabia. It was here that the W16 Mistral was presented to a group of privileged customers, who then had the opportunity to discover the countless details made to measure for this ultimate roadster, the features that make it unique.
Kostas Psarris, Bugatti’s regional director for Asia and the Middle East, explains: “Saudi Arabia continues to grow and become an international trading hub, and as the country grows, so does the passion for Molsheim’s hyper sports cars. For years, Bugatti’s unparalleled heritage, craftsmanship and performance have been admired by the royal public, and so we are honored to be exhibiting our roadster here to offer a rare opportunity to view this exceptional car. . »
The Bugatti showroom in Riyadh was opened in 2021 in collaboration with SAMACO Automotive to take care of the many customers already present in the Saudi territory. Earlier, Bugatti had already organized test drives in Saudi Arabia, giving customers the opportunity to experience the dynamism of the Chiron Pur Sport on the coastal roads bordering Jeddah and the rolling horizons around Riyadh. Bugatti has also chosen Saudi Arabia to launch “Les Légendes du Ciel”, an exclusive edition of the Chiron Sport, a tribute to the famous French pilots who played a major role in the history and legend of the brand in the Middle East. As for the W16 Mistral, Bugatti first showed the car at The Quail, A Motorsports Gathering during Monterey Car Week in the US in August and competed at Chantilly Arts & Elegance for its European debut. Bugatti’s latest hyper sports car has been touring the Middle East ever since, with the Arabian Peninsula being one of the most important regions for Bugatti.
These various milestones were a rare and exceptional opportunity to glimpse the Bugatti W16 Mistral. 99 copies have already been sold to Bugatti customers at a price of €5 million excluding tax.