LAS VEGAS – The annual tech event known as CES returns to semi-normal here this week with a focus on virtual and augmented reality, artificial intelligence, automotive technology and high-definition displays.
But what the tech industry is looking for above all is a much-needed jolt after the sudden end of a year marked by the drain on tech stocks, the collapse of the FTX cryptocurrency platform, and the simulated “metaverse” market. dusty flow and general creative disorder.
“It’s time for technology to stand up and make a statement,” Gary Shapiro, CEO of the Consumer Technology Association, told CNET. The association manages CES.
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After several quiet years due to COVID-19 restrictions — including an all-virtual edition in 2021 — the tech industry’s flagship event kicks off for the media on Wednesday with a series of product announcements from Sony Group Corp. SONY,
and LG Corp. 003550,
also Advanced Micro Devices Inc. AMD’s keynotes,
Managing Director Lisa Su and BMW,
President Oliver Zipse. Deere & Co. CEOs of DE,
and Delta Air Lines Inc. DAL,
They will speak on Thursday, when the show will be open to the public.
CES organizers expect 100,000 people to attend, up from 44,000 a year ago. Before the pandemic, attendance at shows was between 150,000 and 182,000.
Read more: CES organizers aim to double attendance as ‘big business wants physical contact’
Previous CES shows like Microsoft Corp’s MSFT don’t have bold names,
Bill Gates, then CEO and INTC of Intel Corp.,
former CEOs, organizers bet on high-impact product announcements. One possibility is HTC Corp.’s 2498,
Ahead of Apple Inc’s planned AAPL launch, the new $1,300 Vive Focus 3 headset will delight “metaverse” users.
helmet later this year.
“The Vive is a strong proposition, but it’s not going to cause a sudden rush for metaverse apps,” Gartner analyst Darin Stewart told CNET. “It’s an endorsement of efforts in the general market among Kool-Aid drinkers,” he said, warning that ultimately Apple will drive consumer sales, while Microsoft will drive the enterprise side of its augmented and virtual reality efforts.
“In the long run, the metaverse will be the main replacement for private conventions like CES,” said Jun Nishiguchi, CEO of Toraru, a Japanese company developing its own metaverse.
Artificial intelligence has created a lot of buzz in the industry, especially in the form of automated tools used by businesses to cut costs while serving customers. Gartner predicts that global AI-powered virtual assistant revenue will reach $7.1 billion in 2022, up nearly 15% from 2021. It remains to be seen how much of the hottest tech trend — generative AI apps like ChatGPT — will be featured at the show. hall
In Depth: ChatGPT is being called the “iPhone moment in AI,” but will it make money like the iPhone?
Electric cars, which seem to have been stalled for several years, were announced on Tuesday by Nvidia Corp. NVDA,
Foxconn has announced that it will produce electronic control units for electric vehicles manufactured by 2317,
The partnership is for Nvidia’s Orin Drive System on a Chip, a central computer for smart cars.
According to Gartner, global EV shipments will reach 6.3 million units in 2022, a 34% increase over 2021.
Samsung Electronics Co. Ltd. Annual Design Magic 005930,
This year it comes in the form of the Flex Hybrid, a new smart mobile device prototype with a foldable and sliding screen. Based on the same concepts used in Samsung’s foldable phones, the prototype can expand from a 10.5-inch 4:3 screen to a 12.4-inch screen with a 16:10 aspect ratio.
In more mundane news, Intel showed off its 13th generation mobile processor, which it claims is the “world’s fastest mobile processor.”
There are potential surprises in Deere’s product management technology and i-Virtual, a healthcare app that can detect vital signs such as heart rate, respiratory rate and level, according to the Gartner analyst. Eric Brethenoux.
The same goes for dog collars: an AI tool from French company Invoxia helps owners track their beloved pets’ vital signs and GPS.