Bugatti and Champagne Carbon, a story of excellence
Creating something unique takes time and requires the best materials, the most skilled professionals and the best attention to detail. Creating the incomparable can never be rushed. This is the philosophy not only of Bugatti, but also of Champagne Carbon, Bugatti’s official partner.
Champagne Carbon was founded in 2011 by Alexandre Mea, fifth-generation heir to the Devavri family, who settled in Champillon in 1920 – eleven years after Ettore Bugatti established his factory in Molsheim, 300 km from Ballast. The Devavry family has always been known as a small winemaker with very refined wines, but Alexandre Mea quickly saw an opportunity to create something even more exclusive from his grandfather’s oldest vintages.
He founded Champagne Carbon in 2011 after more than four years of research and development into wrapping a bottle in carbon fiber—a concept that required cutting-edge technologies at odds with the traditional and manual methods of grape selection and harvesting that dominate vineyards. it is only 15 hectares.
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Only the best fruits of the Grand Cru and Premier Cru appellations are harvested. They are hand-picked through a process involving the entire team, including CEO Alexandre Mea. Alexander himself carefully monitors the ripening of grapes. During the harvest, there is only a short time when the grapes can be harvested: they are selected for their size, shape and color. To be closer to the harvest, Alexandre even built his house directly on the vineyard.
Like Bugatti, Champagne Carbon achieves its final product through a quality process. Where major producers store their wines in large stainless steel tanks, Carbon Champagnes are stored in traditional oak barrels. They need to be turned, cleaned and gently refilled every day to compensate for the evaporation of the liquid.
This task falls to a person who looks after each barrel individually. These barrels give structure to the wine thanks to the woody flavors; at the same time, the spice notes bring a depth and character rarely found in industrially produced wines.
After spending months in an oak barrel, the wine is transferred to a bottle where it will age for at least another 6 years in the cellar of the Champagne Carbon house. The creation of the Champagne Carbon For Bugatti collection, consisting of only “vintage” wines – wines that have been cellared for a minimum of 3 years according to the Protected Designation – is an artistic journey; There are no half measures when trying to create a masterpiece. Champagne should be light and elegant, with soft bubbles and a richness of flavor that can only be achieved with at least 10-20 years of maturation.
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Just as a beautiful canvas deserves a beautiful setting, the beautiful grapes of Champagne Carbon deserve a beautifully crafted bottle. Thus, a carbon fiber envelope, available in a wide variety of finishes, requires 37 complex operations to cover the glass. This unique application of carbon fiber protects the wine from light and preserves its taste over time.
Alexandre Mea, CEO of Champagne Carbon: “We have always strived for excellence with Carbon. Be it the reflection around the champagne, the choice of tank, or the experience that each of our tastes offers us. We share this attraction with our partner Bugatti. »
“Together we strive to push the limits of what is possible and create the unthinkable in our respective fields. Constantly looking for new challenges, our only motivation is to honor our history by leaving a deep-rooted mark on our vision for the future. »
In 2018, Champagne Carbon and Bugatti officially announced their partnership, teaming up in this eternal quest for excellence. Champagne Carbon recognized the importance of history for the Bugatti brand so quickly that their first production cuvée ƎB.01, scored 110 pointsc Bugatti’s anniversary with the 2002 vintage made from 90% Chardonnay and 10% Pinot Noir.
The following year, a new Champagne Carbon creation appeared: edition ƎB.02. Created to celebrate the first anniversary of the Chiron Super Sport 300+1 – being the first production car to exceed 300 mph – this Blanc de Blancs Grand Cru vintage 2006 is infused with notes of toast and almonds. It comes in black carbon fiber packaging accented with orange accents just like the world record breaking car.
In 2021, the two brands hit it big with La Bouteille Noire. The 15 liter bottle of the 2000 vintage – a blend of 60% Chardonnay and 40% Pinot Noir – comes in a handcrafted carbon fiber case with a unique sculptural representation of Bugatti’s haute couture creation: the Black Car.
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The box opens and closes with the push of a stainless steel button bathed in soft blue light. The leaves themselves are adorned with a laser-cut piece of aluminum that mimics the central peak of the Type 57 SC Atlantic, and open thanks to the technical hinges and bespoke transmission to reveal the luxurious interior trim. As the lids slowly open, another automatic system releases the neck of the bottle, which remains secure as the case closes.
This year, inspired by the unique driving experience and unique design of the Bugatti Bolide3glass ƎThe B.03 is adorned with two-tone trim with a mix of blue and black carbon fiber, a first for the Bugatti-Champagne Carbon collaboration. Bolide’s distinctive “X” motif, prominent on both the front and rear of the car, is affixed to the sides of the glass. ƎB.03.
The juice it contains, Blanc de Blancs vintage 2013, is the result of a late harvest brought on by a cool spring in 2013 after a cold and wet winter. Such conditions give dense wine with high freshness.
According to Wiebke Ståhl, managing director of Bugatti International: “Champagne Carbon is a house that has a lot in common with ours, whether it’s its centuries-old heritage, its grand estate, or its emphasis on quality and excellence regardless of its complexity. »
“During the four years of our partnership, extraordinary vintage champagnes and unique bottles have been produced for Bugatti. Today, we continue to work hand in hand to constantly reinvent ways to express our shared passion for the best, which is nothing but the best. »