Bugatti: When craftsmanship and high technology come together

When you’re invited to Bugatti, Molsheim, Alsace, it’s not the usual guide who talks. Racing driver Pierre-Henri Raphanel has 14 editions of the 24 Hours of Le Mans, including three podiums. In 2010, he enriched his list of awards with the record for the world’s fastest production car at the time: 431.072 km/h behind the wheel of the Veyron Super Sport.

“All our customers are invited to experience the Bugatti experience,” he explains. Cars of this brand worth 3 million euros without taxes and options are the most expensive cars on the planet.

Not all buyers will be satisfied, even if spending €8 million on a limited series like the Centodieci, of which only ten copies are planned, won’t slow them down. This is the price of rarity, but also of engineering that leaves nothing to chance. “Our models, like all other cars of the Volkswagen Group, must be reliable for more than hundreds of thousands of kilometers… A distance that none of our customers can reach! Regularly, in winter, our development teams go to the Arctic Circle for testing. snow. But when the snowflakes fall, who will drive their Bugatti ? Paying attention to even the smallest details is unmatched by any other brand that makes this type of car.”

German spirit

At Bugatti, we want Chiron, Divo or Centodieci buyers to not just sign a big check. Visitors to Molsheim immerse themselves in the brand’s past. “Its incredibly rich story began in a family of artists,” continues Pierre-Henri Raphanel. “Ettore Bugatti is famous for his unique cars, his father Carlo for his furniture, and his brother Rembrandt for his animal sculptures. All three are on display in museums around the world. They are unique.”

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